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February 4, 2012

Tag: Technology

December 19, 2009

Your Pet Computer

Another reason for the lack of multiple posts per day lately is the fact that after a couple of years or so, I upgraded my computer. Taking advantage of the ridiculous discounts on Black Friday weekend, I secured a Dell Studio XPS 9000, with one of those brand spanking new i7 Intel processors, 6 GB of RAM, a video card that makes my games smooth as silk, and enough hard drive space to stuff all those random things I download. The installation was a project that took a lot of care and attention.

Geeks, I’ve seen, tend to treat their computers as pets. They have to maintain them, make sure they are happy and content so they don’t break, and love them with a passion that you could almost call religious. As an IT professional, I’ve seen many a computer or server come through the office, and they’re all treated like the best dogs, cats, and other assorted domestics ever. Even the birth and passing of machines is something that is, at times, treated with the somewhat hilarious reverence of holding a ceremony to flush Gus the Goldfish down the toilet and into the great fishbowl in the sky.

Like with any pet, computers are at their best when enough attention is paid to them in order to keep them healthy. Regular checkups by a certified tech “doctor” are encouraged for those cases that you can’t handle yourself. Programs and files need to be dealt with, and components, when necessary, need an upgrade. I’ve seen people treat their pet computers with varying degrees of care, and let me tell you, there’s nothing worse as a tech than seeing a pet computer hurting through some ongoing issues.

You might think that this is some kind of unhealthy obsession, me talking on and on about how owning computers is like owning a Fido or a Fluffy for a pet. But the next time you decide to get in front of the computer, take note of how much you pay attention to it, use it, or in some cases, even talk to it as you work. I think you’d be surprised at how like a pet you treat it. Just don’t try to feed it treats.

PS – My old pet computer found a new home, not to worry.

October 19, 2009

Verizon Says – A Little Advertising Jab Goes A Long Way

wii_punch-out1Poor Glass Joe. He sometimes deserves better than to be the defacto Easy mode for Punch-Out players everywhere.

Anyway, those of you who might not be aware, should probably pay attention to recent cellphone commercials from Verizon. The cellular provider has shifted from cute little commercials asking if you can hear them now to a bit of a new ad campaign aimed squarely at AT&T and its geekery tech phone flagship, the iPhone. You can find “There’s a Map for That” and the viral teaser for the new Motorola Droid (to be provided by Verizon and powered by Google’s Android OS) for just a couple examples.

I use Punch-Out as an example here to typify these new ads as  a bit of a jab at the competition – not as mean-spirited as a political ad, but not as nice as someone addressing the competition without speaking to it. There’s no doubt that Verizon, Google, and Motorola have their tongues firmly in their cheeks when they make ads like the above, but they’re also poking the hornet’s nest a little as well.

I can’t really complain about this even though some people think the ads are pretentious and smarmy. First is the fact that advertising in general needs a little bit more of an attention-grabber or difference to capture people’s attention these days. Traditional advertising, especially for technology, has really taken a hit as the normal methods are doomed to be fast-forwarded through a DVR recording. Taking a different approach to advertising, whether it is viral or through little jukes, jives and punches, is probably key to folks watching a commercial the whole way through. Say what you will about the expense of Super Bowl commercials – they always bring out non-traditional methods in PR folks.

The other argument I’d like to make as to why I’m happy about the presence of these new ads, is one I’ve used before with MMOs – competition drives innovation, and evolution. I’d argue that even the MMO genre’s 500-pound gorilla, WoW, has benefited from a bit of the jabby things that other MMOs have taken at it with their mechanics. WoW has had to change and adjust (and sometimes integrate) with the things other titles were doing to poke at its weaknesses.

I don’t think Apple is a stranger to this. After all, the same awfully negative things being said about the Verizon ad campaign could also be said of Apple’s little jabs at Microsoft with their “I’m a Mac/I’m a PC” ads. It’s interesting that as Windows 7 hits stores this month, the experience that will be delivered is a more user-friendly, sleek look. Could this be the result of Apple’s little ad jabs? Maybe, right? It appears that turnabout is fair play, and we can only hope the iPhone can respond to Verizon’s jabs from the Motorola Droid in due time. Until then, bring on the light boxing match.

September 8, 2009

Back To School Tech Tools

TI-30 TI-82 y HP49G
Image by kirainet via Flickr

By now, many of my friends and those of you who have kids or know students have returned to the Back to School grind. With summer nearing its end, and beaches and grills giving way to schoolbooks and classrooms, students drag themselves off to yet another set of classes on the road to bright futures as part of the working force. Sure, it might seem like it sucks to be sitting in class instead of out taking in the sun, going out with friends, or otherwise relaxing, but hey – you should see what it’s like not to have summer vacation, right? Count your blessings, students!

Anyway, the really cool part about being a student these days is the veritable technology toolbox that they have at their disposal. I’m really going to be revealing just how old I am (I can still go, by the way, I just need a nap first), but “back in my day”, the Internet was at its genesis. Google was just a simplistic search engine and a twinkle in the eyes of its creators. Wikipedia didn’t even exist as a resource. Collaborative efforts through online classes and activities were crude and primitive at best, limited to a couple of “hyperlinked” webpages meant to show that yes, professors could keep up with technology as much as they could their books.

Nowadays, professors have had to adjust to make writing papers more of a challenge than just looking up a few things on the Internet and slapping something together. Classes can take the form of online chatrooms, streaming live media of lectures, and community blogs where students can edit, discuss, and work on content together, sometimes in real-time. Technology in the actual classroom has become more prevalent, with laptops making more of an appearance as a supplement or even replacement to notebooks. And technology-related classes have turned from an interesting perk to being an essential part of one’s career in that chosen field.

Some crazy luddite-types out there would decry the advancement into technology in the academic and educational world, saying that resources like Wikipedia and the Internet at large cheapen the learning process, turning out dumber students overall. I say, not so much. To use the technology tools out there is actually an enhancement to a student’s career, not a detriment, and computer skills in general are becoming more and more of a necessity in today’s fast-paced, Twitter-fueled need for real-time updates. Academia, like everything else, should be adaptable and malleable, able to adjust to the new information age and the Internet as a medium for delivery for – well, just about anything. The long and short of it is, the Internet isn’t going anywhere, and the technology tools that it delivers are more of a benefit to students.

Frankly, I wish I was still a student. There are these crazy things called “responsibility” and “bills” and the ever-looming “mortgage”, and were I to have access to the technology that students have today, I’d have had a much more fulfilling experience in school than I did. But I suppose being independent, successful, and cutting a paycheck for myself does have its benefits.

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July 8, 2009

The Facebook Time Machine

365:363 TARDIS
Image by angelsk via Flickr

Just yesterday a whole bunch of photos of me in college popped up on Facebook, leading to a lot of having to explain to current friends and associates why I was somehow locked in a faux cage made out of a box and duct tape, or why I’m surrounded by a bevy of women. Ah, college…

But anyway, watching how Facebook disseminated the information about my past exploits (to my embarrassment), and the community tagging that old friends did, it had to validate, somewhat, why Facebook is good for me and others to use.

A lot of people like to tout the tech of Facebook as a way of networking, keeping in contact with friends, and generally updating people on what you’re doing or thinking. But perhaps the secondary, and perhaps underappreciated, function of Facebook is to turn back the clock, share memories, and appreciate “the good old days” – times that you probably took for granted, but which you look back upon with fondness.

When I look at my college photos, and see myself – a bit more carefree, a slight bit lighter in the wasitline, and ready to take on the world, I feel good – not because of where I am now, but because of the fact that back then, I had a foundation on which to get to today. Through good friends, great opportunities, and shared teamwork, I learned values, philosophies, and practices that I carry with me today. Through connections made in college, I’ve gotten farther than I ever could, and for those I’ve kept in close touch with, I have a network of people to draw upon. These are the kinds of things that just aren’t possible without a social networking tool like Facebook.

Maybe this is par for the course for Facebook, since it started out as a university and college-specific application for students. But it’s curious how looking back helps me look forward, as last night’s shenanigans of the past have helped me find and reconnect with people on Facebook and in other places as well. Heck, that’s only in the first 12 hours since the pictures went up, too!

So despite the embarrassment that these photos create for me, it’s nice to see that social networking is worthwhile, that it does help you feel nostalgia as well as a connection, and that technology like Facebook is just going to evolve to make it more worth it. Besides, there are worse ways to spend your lunch break than re-living the (in)famous past.

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