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May 23, 2012

Tag: Sony

March 19, 2010

Sony’s Funny, Fruitful PS3 Marketing

A few months ago I noticed that Sony made a shift to a more light-hearted marketing campaign in an effort to move consoles. Utilizing fictional, ever-changing VP of Something Kevin Butler as their helmsman, the Sony onslaught of marketing since their $299 price drop has been funny, down-to-earth, and most of all, gotten results. Overall perception of the PS3 and its slimmer, sexier look has been positive, and the console has now, in my opinion, caught up to the Wii and 360 as a competitor in the overall sales market.

You have to give credit to Sony marketing for creating such a memorable and interesting campaign. I’ll have a few video links below for your perusal, but the gist of the matter is that Sony is trying to get in tune with the average, regular gamer. This is a gamer that isn’t always fooled by shiny, over-the-top dramatics, such as the oddity of a crying doll that graced our TV’s from Sony a while back. They’re also a gamer that has a tinge of sarcasm, a bit of the funny, and simple, practical needs. With the “Dear Playstation” ads and the latest video about the upcoming PS3 motion control, Move, Sony’s taken a a tack to address the masses at their level, while creating a sales pitch that is smart and strategic. Having a central figure like “Kevin Butler” helps too – a combination of stereotypical clueless CEO and sharp wit – helps with this as well. The wink to the TV as Butler subtly jabs at motion control competition from the Wii and 360 is seen as mildly asshole-ish, but still charming.

Honestly, the results speak for themselves. The days of the PS3 being viewed as the oversized, overpriced joke of the console wars appear to be behind them, and even though there are some issues – like the massive borking of non-slim PS3s a while back and the lackluster PSP Go sales – Sony’s on its way up. If you don’t believe me, just check out the stuff below. I think you’ll lol at least once. Don’t forget to follow the hapless, yet confident Kevin Butler on Twitter if you’re into that.

June 3, 2009

At E3 2009, All is Forgiven (Almost)

“Can You Forgive Her?” cover
Image via Wikipedia

Thanks to Kelly of Unenlightened English (go there now to get rid of those “l33t word tendenciez” you have in your writing) for the link to today’s Penny Arcade comic about E3 2009, which provides me with a good jumping off point for today’s awesomely positive pick-me-up for all you geeky cynics out there.

It’s no surprise that the big 3 developers all had some “mea culpa” to own up to with regards to their presentations last year. While to be sure you had some groan-inducing moments from this year’s offerings, you can’t help but be glad that everyone managed to come back at us with something that was an improvement. Let’s take a look at how the big boys took it a step up:

Microsoft was criticized last year for a completely unnecessary portion of their presentation where they had a random C-list pop star no one had heard of, and a “You’re in the Movies” segment that appealed to perhaps people that had not hit puberty or were beyond menopause, with no inbetween love to be seen.

This year, the media offerings were kept brief, and they were presented by a familiar face to many love-struck male geeks out there, Felicia Day. Aside from that, Microsoft eschewed trailers for actual gameplay, which was a great boon to those hungry for details and not for CGI. Microsoft also built on a discovered strength of their presentations, yoinking the carpet out from under its competition. With the first gameplay of Final Fantasy XIII and Hideo Kojima coming out for them first to talk about his new projects, not to mention all of Project Natal, Microsoft thumbed their noses at the competition in the most classiest way possible (although I bet even if it was wrong, you laughed at the “this isn’t some pre-programmed waggle controls” comment).

Sony anchored last year’s E3 with a performance that could only be described as a near-beggar’s plea. Reeling from Microsoft’s coup of Final Fantasy to the XBox, Sony could only offer a teaser for God of War III, a mild hardware presentation with a price point on a new PS3 model with no backwards compatibility, and no actual displays of exclusives which pushed the hardware. 

Sony’s last man out performance this year was a huge improvement. Not only was there a trailer for God of War III, it had in-game footage, and stabbing a chimera with its own horn never looked so cool. There was Uncharted 2 as well, and a live demo of MAG, teased last year but shown this year in all its 256-player glory. Sony’s counterargument was “we can deliver the future of games now”, and they did that in spades, showing off things with the hardware the other systems could only dream of achieving. Speaking of hardware, as opposed to last year’s “we have more bundles” yawner, we got great (and badly kept secret) news about the PSP – Hannah Montana bundles were coming. Oh, and they have a brand new model that is smaller, sleeker, has more space, has more features, and will be getting huge franchises (GT and MGS) to boost its appeal. 

Nintendo probably had the absolute most ragged-on E3 presentation ever coming out of last year. From unnecessarily peppy and irrelevant Cammie Dunaway’s mood in the presentation, to Reggie Fils-Aime’s arrogantly presented sales charts and numbers, the response to critics appeared to be “the sales show we’re doing something right, screw you core gamers”. The worst of the criticism came from the end, an awful “last but not least” presentation of Wii Music, featuring a drummer with a fake name who couldn’t drum and a Miyamoto-led band that stumbled through campy waggle-playing of the Mario tune.

That being said, Nintendo could have gone nowhere but up, and go up they did. You notice that the stats were kept simple, and a new, “just the facts, ma’am”, “serious business” Cammie Dunaway came out swinging (maybe she read all the feedback she got last year just before walking out, just to fire herself up).  Though still sticking to their guns about their direction towards casual gamers, they weren’t nearly as condescending about it as last year. And as for core gamers? Well, who better to trot out to give them some love than the iconic Mario, who is now coming to not one, not two, but three new games for the Wii and DS. Wii Sports Resort was relegated to the middle of the pack to help pace things, the Wii Vitality Sensor oddity was kept brief, and the anchor of the presentation was miles better than last year. Ending your presentation via a surprise collaboration with a proven success (in Team Ninja) on one of your most storied and loved core franchises (Metroid)? Well played, Nintendo, well played.

So no matter what negative press you see about this year’s pressers, there’s always a silver lining, and looking back at last year’s offerings, let’s be honest – it could have been just as bad, if not worse. Count your E3 blessings.

For all the dirty details, you can certainly drop off to our posts on Sony, Nintendo, and Microsoft, with all the half-glass full commentary on the upcoming gaming goodness for the next year.

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June 3, 2009

The Overly Positive E3 2009 Commentary: Sony

ps3
Image by drdemento via Flickr

The anchor for this year’s E3 was once again, Sony Computer Entertainment and their offerings from the PS3. I know I personally have a soft spot for the PS3, because even though I own all three consoles, I had a lot of great experiences with the previous Playstation iterations and feel bad for its recent troubles.

But as always, I like to keep my chin up and my sights set on the bright horizon in front of us, so, let’s take a look at just a few of the juicy tidbits from E3 about Sony, courtesy of Gamespot,KotakuSarcastic Gamer, and Destructoid

-Sony Joins the Motion Control Arms Race With Precision – Sony, who was quick to point out that they were first with the whole motion control technology, joined the fray in motion control with their entry, an unnamed project that sported precision and functionality. Using one-to-one movements, Sony showed off a tech demo that had the engineer reaching into 3-D space, holding everything from a golf club to a lightsaber whip, and creating a physics experience applicable to FPS, RTS, and adventure games. It was a worthy entry, and one which torched Nintendo’s Wii Motion Plus, ensuring that the motion control king was burned at both sides of the candle. The flexibility was, in a word, amazing.

-PSP Go Announced, Portable Gaming Gets Core Boost – Touted jokingly by Sony execs as “the worst kept secret of E3″ as it was leaked over the weekend, the PSP Go, featuring 16 GB of space, built-in Wi-fi, and a sleek, smaller footprint, was brought onto stage and literally pulled out of Sony’s pocket. All signs point to the unit selling quite a few pieces when it comes out this October, mostly due to a lineup of upcoming hardcore insanity that fits in the palm of your hand, including two blockbusters in the form of Gran Turismo and Hideo Kojima’s compromise for losing MGS exclusivity, Metal Gear Solid: Peace Keeper, which focuses in on Big Boss and the establishment of Outer Heaven. If they can stop the unit from being plagued by piracy as the previous models, itl’l be huge.

-User-generated Content Direction Continues With Mod Nation Racers – Little Big Planet did decently well but not great – but that hasn’t stopped Sony from keeping the movement towards user-generated content going with the introduction of a brand new game, Mod Nation Racers. In this, you create your own cartoony avatars, cars, and tracks, and the live demo literally created a fully functional, featured-filled racetrack from scratch in 5 minutes. PSN is pretty weak compared to XBox Arcade, so we’ll see if this title helps things a little bit. Still, community-generated stuff has been pretty popular lately, so maybe this title will move consoles.

-Sony Caps Presentation With God of War Offerings and Much Slaying – God of War 3 has been much anticipated and the audience got a real treat watching a live demo of actual gameplay for the final part of the story of Kratos. Living up to its ultra-violent, brutal predecessors, we saw everything from centaur guts to blood-covered Chaos Blades to a chimera getting stabbed with its own horn. With games like Uncharted 2 and Assassin’s Creed 2 helping round out the cast, Sony’s hardware is pushed to the limit for all your action-packed, gore-oriented, stabbity desires.

There was so much more from the presentation, including announcing the sequel to FFXI in FFXIV, dropping in a tidbit about Rockstar working on a new exclusive title called Agent, and much more, but the tone of the talk was simply excitable, and also funny (cheering for Hannah Montana = hilarity). While Sony was all positives in terms of numbers (my kind of optimism), it sure seems that with a strong showing so far in 2009 with inFamous and Killzone 2, the hits will just keep on coming for the PS3. Running a distant third in the console sales race, Sony has a lot of catching up to do – but if Kratos has anything to say about it, you’ll probably be shelling out the cash from your piggy bank for what’s coming up. The year of the PS3? Time will tell, but it’ll certainly be a year to remember.

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