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Tag: EA

November 10, 2009

Sunrise Always Happens, Even In The Gaming World

large_sunriseYesterday was apparently a rough day for the small rolodex of developers that I know from EA. The rumor going around is that layoffs happened at the publisher, with at least four different studios thought of to be affected. Being a slight bit more connected than the average joe gamer, I can say that while I can’t confirm exact numbers in the studios, I can confirm that they happened.

For both company and employees, layoffs are never really a good thing in principle. Even an optimistic person like myself would be really stretching it if I said that laying off a rumored “hundreds” of folks could be seen as nothing but good. But for both entities, one thing is quite obvious.

Sunrise always happens. What do I mean by this? I mean that every day turns to night and light turns to dark, but it always becomes bright again the next day. Sure, that might seem like the kind of Captain Obvious statement that you’d explain to a 5 year old who has trouble coloring within the lines (those coloring books were hard, ok?!), but work with me here.

When I say sunrise always happens, I mean to say that there’s always something to look ahead to, and that things always have a distinct possibility of getting better. For a company like EA, who has endured (and still endures) the stigma of being an evil, dark, corporate entity, there’s a sunrise to look forward to in terms of new opportunities and initiatives. The layoffs are coupled with the supposed buyout of Playfish, a social games developer which will allow EA to expand into new markets. And while companies under its umbrella have been struck with a hard body blow, no studios have been shut down as in the days of EA old for quite some time, so EA remains and improves its catalog of offerings as an “all-in-one” publisher, something few others can claim.

The statement about the sunrise happening, however, is more relevant and meaningful to ex-employees and the human element affected by these rumored layoffs. I’ve been directly affected by the darkness that is a layoff – it’s a stressful, harrowing experience and scrambling to make ends meet and find new work is hardship that is difficult to overcome. But it is not an insurmountable obstacle, and there is always light over the horizon. Folks affected will attend last hurrahs with their co-workers, cobble together an updated resume, put out all their feelers in the gaming world, all in an effort to cope with the loss of their livelihood. As the days, weeks, and sometimes months go by without work, these people may feel that in a down economy that work is almost impossible to find.

However, every day you take a step forward to hold your bills in check, sunrise always happens.

Every day you work for hours to secure an in with your contacts and “who you know”, even if it is fruitless that day, sunrise always happens.

Every time you choose to either silently suffer or speak about what you can about the circumstances of your departure, sunrise always happens.

I say the sunrise always happens because the thing that is also consistent with it, is your talent. When someone is laid off, it isn’t because they did a poor job, or that they spent their days reading Facebook instead of working, or that they had a terrible indiscretion involving marshmallows, a microwave, and the Vice President of Finance. They get laid off because the company believes they can suffer along without them – and they will suffer, because the excellent job that these people do is now spread across less people, and burden is shared.

The people I know that were laid off are among some of the most talented, bright, amazing individuals I have come to know in my limited time working in the community/fan segment of the gaming industry. They were all dedicated people that had passion for their jobs, not just a “punch the timecard” outlook, and it showed. They made contributions that were significant and meaningful to people and they were a part of something great. No layoff can take that away.

When the sun rises, as it always does, there’s always the possibility of that dawning on a new opportunity with a new company that knows everything I’ve just said, and more. So with that, my heart goes out to those that were affected, and trust me – even in the gaming world, people (and studios) look forward to a better, new day ahead – even after the darkness.

July 31, 2009

EA’s Infernal Marketing

Image representing Electronic Arts as depicted...
Image via CrunchBase

A while back, my friend Kelly from educational blog Unenlightened English linked me the very interesting story of EA‘s Dante’s Inferno game being protested against at E3 by a Christian group that actually turned out to be a guerrilla marketing team that EA brought in to hype the game. While there was much craziness that ensued over cleverly punned signs that said “Trade in your Playstation for a Playstation” and “Just say Infer-NO”, some actual ire from real Christian surfaced over EA’s stereotype of their faith.

There’s a certain bemusement I take in any time EA makes negative press, especially this particular time, as passionate anti-EA gamers often equate EA with Hell in some form or fashion. Although I still sting from EA’s takeover of Westwood, and their subsequent closure of two of my favorite Westwood projects (Command and Conquer: Renegade and Earth and Beyond), there honestly have been efforts by EA in order to clean up their image, whether it is from an admission from their CEO that they haven’t been up to snuff with their quality or their (mostly) non-interference policy with products like Mythic’s Warhammer Online or Bioware‘s upcoming SW: TOR.

I consider myself a practicing Roman Catholic, although I’m heavily influenced by the Jesuits, long since considered to be the liberals of the Catholic faith. In this respect, sure, it’s pretty bad that stereotypes happen to exist about religion, but people should understand that stereotypes also ring with it, at some small, miniscule level, an air of truth and fact. I won’t get into it any more, as religious debates have a potential to turn not-so-Overly-Positive, except to say that just like anyone, there’s an extreme wing of any religion that is going to end up making headlines and causing a stir. Before this was revealed to be a publicity stunt, there was certainly a debate over whether or not a protest like what happened for Dante’s Inferno was viable, or even worthwhile. Religion and games don’t cross too terribly often, so to see the discourse about it was definitely interesting.

Still, this is ultimately a plus in the EA Marketing book, as amoral as it sounds. It’s a good thing for EA because guerilla/viral marketing is designed to elicit in some way some kind of attention to the object of marketing, in a non-traditional way. There were tons of articles and many opinions posted about the protests and their eventual, fradulent reveal, and all of them mentioned the Dante’s Inferno game by name. Perhaps some, in their research to opine about it, clicked into the EA pages to read about Dante’s Inferno, too – something that might not have happened, were the staged protest had not been held. If Dante’s Inferno sells just a few more copies based upon the fact that this entire affair happened, then that’s considered mission accomplished for EA no matter how you slice it.

All that being said, though, you’d think EA Marketing couldn’t top themselves so soon after all the chaos from this stunt. Oh, how little did we know, that EA would next turn to booth babes and “acts of lust committed” to one-up themselves for Dante’s Inferno…but that, my dear, growing, tiny readership, is another positive post for another day.

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June 24, 2009

Mythic and Bioware Now Equals Peanut Butter and Jelly

Miniature Peanut Butter and Jelly Sandwiches P...
Image by Aminimanda via Flickr

So if you haven’t heard the buzz around the interwebz about this news, check out this link about the Mythic/Bioware group merge on Warhammer Alliance.

For those not in the know, both Mythic and Bioware exist under the EA umbrella these days, so in a bold move of re-organization and utilization of their resources, they’ve united them under a single group.

There’s the usual Chicken Littles who are predicting bad things for this little unification of sorts. Of course, I can’t get on that bandwagon – otherwise I’d be betraying the whole purpose of this blog!

The opportunities this merge creates are huge, addressing perceived weaknesses in both studios. While WAR has done decently, it has suffered in sub numbers and has gone through considerable reputation hits over the past six months. Bioware’s obvious developer equity will help fix that as well as bring some new, fresh management into the picture. Meanwhile, Bioware, while in good with the MMO community, has never done an MMO before. Mythic has a proven track record and ability to deal with the MMO community from an experience perspective, and it is no secret one of its greatest strengths is its ability to connect with its players. Bioware will benefit from this in spades.

EA, meanwhile, makes a bold move towards competition with the other juggernaut in the MMO business, Activision/Blizzard. With a single MMO group and single direction, they are poised to create entries in both the fantasy and sci-fi genres. If WAR stays steady and SW:TOR has a smooth release, it’ll be a force to reckon with in the coming years.

Mythic and Bioware are now a peanut butter and jelly sandwich. They now bring a certain flavor to the table and the unification may bring with it incredible agility within the group to create great games. Will they also be “two great tastes that taste great together”? Time will tell. But one thing’s for sure – for people who follow both WAR and SW:TOR, like me, can’t help but be excited and surprised at this new opportunity on the horizon.

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