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February 4, 2012

Tag: apple

April 15, 2010

The iPad’s Short Term Curiosity

So in the midst of all this food writing I did, I sort of missed the fact that Apple’s iPad, the “magical and revolutionary” multi-touch device, came out to excited Apple users everywhere a few days back. Touted as a mobile tool of convenience with the power of iPod Apps, the iPad has caused a bit of a stir these past few days as early adopters fall in love and haters engage in methods of wanton destruction.

Me? I think that even though Apple has made a living out of touting forward-thinking tools that end up having mass appeal, that much of what the iPad has to offer is really short term interest and curiosity. I say this because the iPod and iPhone, two devices whose success speaks for themselves, came out during a time when there was a gap to be filled in their respective communities. We didn’t have a massive, easy, online music store that went along with our mp3 players and we didn’t really have a phone that offered more than just the basics. But the iPad, whose features seem a bit too similar to both tablet PC’s and iPod/iPhone, seems to straddle a market that already has dedicated devices in it.

Not to worry though – this -is- an optimistic blog after all – I can’t think that this isn’t be a good thing. For one, touch devices have had a bit of a success story after initial trepidation. Many of today’s phones, for example, tout touch technology and app strength as a selling point for users wanting to find convenience without too many button presses. Tablet PC’s have seen a bit of a slower uptick in mass appeal. The iPad, even if it tanks after a couple months of initial buzz, will at least drive the market awareness of touch devices as something that is worth pursuing in the mobile arena. Mistakes may be made, but based upon those a good foundation can be built for people who want to take advantage of the technology in the future, when it’s a bit more refined. Someone has to be the trailblazer who dies of dysentery on the way, right? (Go go old school game references)

For now, whether you love the iPad or hate it, take some pleasure in the fact that a lot of people are paying attention to it – even if it’s to see if it handles itself under, well…..pressure:

October 19, 2009

Verizon Says – A Little Advertising Jab Goes A Long Way

wii_punch-out1Poor Glass Joe. He sometimes deserves better than to be the defacto Easy mode for Punch-Out players everywhere.

Anyway, those of you who might not be aware, should probably pay attention to recent cellphone commercials from Verizon. The cellular provider has shifted from cute little commercials asking if you can hear them now to a bit of a new ad campaign aimed squarely at AT&T and its geekery tech phone flagship, the iPhone. You can find “There’s a Map for That” and the viral teaser for the new Motorola Droid (to be provided by Verizon and powered by Google’s Android OS) for just a couple examples.

I use Punch-Out as an example here to typify these new ads as  a bit of a jab at the competition – not as mean-spirited as a political ad, but not as nice as someone addressing the competition without speaking to it. There’s no doubt that Verizon, Google, and Motorola have their tongues firmly in their cheeks when they make ads like the above, but they’re also poking the hornet’s nest a little as well.

I can’t really complain about this even though some people think the ads are pretentious and smarmy. First is the fact that advertising in general needs a little bit more of an attention-grabber or difference to capture people’s attention these days. Traditional advertising, especially for technology, has really taken a hit as the normal methods are doomed to be fast-forwarded through a DVR recording. Taking a different approach to advertising, whether it is viral or through little jukes, jives and punches, is probably key to folks watching a commercial the whole way through. Say what you will about the expense of Super Bowl commercials – they always bring out non-traditional methods in PR folks.

The other argument I’d like to make as to why I’m happy about the presence of these new ads, is one I’ve used before with MMOs – competition drives innovation, and evolution. I’d argue that even the MMO genre’s 500-pound gorilla, WoW, has benefited from a bit of the jabby things that other MMOs have taken at it with their mechanics. WoW has had to change and adjust (and sometimes integrate) with the things other titles were doing to poke at its weaknesses.

I don’t think Apple is a stranger to this. After all, the same awfully negative things being said about the Verizon ad campaign could also be said of Apple’s little jabs at Microsoft with their “I’m a Mac/I’m a PC” ads. It’s interesting that as Windows 7 hits stores this month, the experience that will be delivered is a more user-friendly, sleek look. Could this be the result of Apple’s little ad jabs? Maybe, right? It appears that turnabout is fair play, and we can only hope the iPhone can respond to Verizon’s jabs from the Motorola Droid in due time. Until then, bring on the light boxing match.

June 12, 2009

iPhone Love Incoming

iPhone 3GS MMS
Image by ArabCrunch via Flickr

So, despite the angst of many a recent iPhone purchaser, the iPhone 3Gs is coming out just after mid-June this year. Now sure, some of you who are feeling the current handcuffing of your 2 year contracts with AT&T might be a bit stiffed, but not to worry – I’m sure they might have some kind of consolation by roping you in with cool visual apps and trendy touch-screen goodness.

Anyway, the new hotness was revealed today at Apple‘s annual WWDC. and here are the highlights:

-Price drop for the iPhone 3G: With the new iPhone coming out, obviously not many people may be looking to be getting “old and busted” iPhone goodness. So that being said, Apple’s dropping the price of their current iPhone to $99 bucks. With the 3Gs at $199 and $299, it was only fair, right?

-Hardware Goodies: The iPhone’s new video download and camera capability is sure to be appealing to many a media lover. The iPhone already possesses a toolbox of applications and digitally-based practicality to users, and these will only enhance the iPhone’s already massive library of functionality.

-Multimedia Messaging: The one illogical thing that seemed to be missing from a peripheral that seemed to deliver everything from the digital age was the ability to send and receive multimedia. For a long time, iPhone users were puzzled and sometimes even ridiculed for not being able to do what a phone half the memory and price could do easily, but now, they can eat their words, because MMS is coming.

I’m not actually an iPhone user – I use a Blackberry, but I suppose I can be bothered to have confidence in my product enough to wish the iPhone well. Not to worry – I’m sure upgrades to allow the iPhone to make phone calls without dropping every second call due to bad cell towers are coming soon! Stay positive!

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August 5, 2008

iTrendWhore

So cool it looks good slanty tooOne of the really interesting things I notice about geeks is the contradictions they have with what they consider to be “cool”. Geeks like mechanics, they like parts, they like techie stuff – you know, the kinds of things that a normal, average person would have to probably take a week-long course with PowerPoint slides and big, unreasonably colorful pie charts. So the consequence is that some of them really tend to go all “anti-trend” on people.

Peeking out from behind their laptops and 27-inch widescreen monitor monstrosities, they IM to friends with a palpable self-assurance that they are above such things like the most popular music in the top 40, name brand shopping, and other things “everyone” is doing. In fact more often than not, geeky folks are torn down by their peers for not following the crowd and being “with it”.

Well, to those of you who’ve ever felt stupid about not knowing how to dance to the latest hip-hop song with the combination of the words “shawty”, “hey”, and “baby”, don’t worry – there’s hope. You too, are a trend whore and you probably don’t even realize it! I’m talking about a certain set of items that Steve Jobs simply had to put the lowercase i before, just because he could to increase the artistic flair, y’know.

The iPhone, iPod, and other such items are perhaps one of the biggest trend whore items of the last couple of years. It’s like all those Harry Potter books when they’d come out – you can’t seem to go anywhere without seeing the telltale white earbuds in someone’s headholes. If you didn’t know better, you’d swear it was some kind of freaky mind control, contrived by Apple to get people to buy more fruity-looking, pastel-colored goodness.

And the best part is that they’ve fooled all the geeks into buying into it too. High, overpriced techie gadgetry is like a siren song to geeks. As long as it is mildly useful and can be modified in some form or fashion, you too are a sucker for the iRevolution. People who would rather spend quality time with their PCs instead of persons walk side-by-side with those who dress in the hottest get-me-laid threads and shell out hundreds in club cover charges.  If Apple may have found the key to finding someonthing in common with everyone, it’s putting out a product named so that it rolls easily off the tongue and which looks good doing it, too. iPeace, anyone?

So the next time you’re stuffed in a locker, had yourhead put down a toilet, or had the super glue on the keyboard office trick played on you (again), just smile back, reach into your pocket, and pull out that iPod. I guarantee you you’ll be making a new friend that day – or at least someone who will leech all your songs off you andmake you their tech slave. Either way, it’s good to feel wanted.

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